Portfolio

BrightEthics

DESCRIPTION

Bright Ethics video gives you a chance to have a look at its’ service – providing ethical accreditation for UK organizations and advice on ethical business. This team is focused on the following areas of business to assess the values and policies within:

  • HR management
  • Environment and sustainability
  • Supply chain and suppliers
  • Procurement and investment

Bright Ethics is a stylish, attractive video that has simple but elegant design. This video is featured with minimum set of colors and very cute font which serve to highlight the main aim of the video, i.e.to describe and explain simply and in a clear way how they operate and which benefits will the company receive in case it uses Bright Ethics service. The successful implementation of the ethical practices promotes efficiency, productivity and waste reduction. Besides it can also have a tangible impact on cost reduction.

This clip is also featured with the background music that suits the visual effects. Sound design was added to demonstrate how the attention to little but important thing can change the perception of the image. You cannot but agree that this clip would be too flat and obviously not so interesting as well as attractive. Sound design frames the video. And the same do the Bright Ethics: it frames your business and its’ image with the recognition of your dedication to doing business ethically.

Enjoy your watching!

  • CREATIVE DIRECTOR
    58
  • ILLUSTRATION
    60
  • ANIMATION
    65
  • MANAGER
    67
  • STYLE
    Explainer
  • LENGTH
    02 : 11

The
color
schem

Sketches

Illustrations

<< Back