MAKING AN ANIMATED EXPLAINER VIDEO

Today’s world hears with their eyes better than they do with their hears. In other words, Communication has taken a different mode than it was a few centuries ago. Advertising therefore, needs to be more relevant to this age. Doing an advert using an explainer video is by far the most efficient way to engage an audience and pass on a message. Using an animated explainer video enhances the high-impact message that effectively engages your audience.

Explainer video infographics

The article seeks to point out some tips that could be helpful in creating an amazing animated explainer video.

  1. Marketing messages can use explainer animate

  2. Cartoon explainer or animated explainers are cute and short video clips that company websites use to inform their audience about themselves. An explainer video could be used to enhance a brand, build an audience engagement, as well as convert prospects into clients.

  3. Cartoons- a powerful explainer

  4. Strapping up the influence of cartoons in explainer videos can be of great help in creating a high-impact message that powerfully speaks to prospects in such ways as no other advertising or marketing middling can. How is this possible? You may ask. For instance, if you are conversing through a channel that associates with childhood and fun- of course not business or sales- they can be more receptive given that their guards are down. Such an added level of construct enables the audience to concentrate more on the message than in other insignificant details and lastly evaluate the authentic benefit.

  5. The duration of the explainer video

  6. Research based on YouTube views reveal that an average viewer spends at least sixty seconds glancing at a video. Therefore, it is appropriate to take advantage of the first seven seconds to pass on your message through your explainer video since viewers are most attentive at that moment. Within this point, your viewer will either be convinced to continue watching or to stop.

  7. Number of words your script should contain

  8. An animated explainer video’s length takes a maximum ocular length of ninety seconds. The first seven seconds are the most appropriate time to hook viewers before they decide whether to stop or continue watching. On the other hand, it is not proper to launch your product just yet since that holds a high potential to lose the views along the process.

  9. Creating an awesome explainer video

  10. What does it take to create a short and effective explainer video? Two things are needed to do this. First, you need a persuasive and precise story regarding the product or service. This will serve as the animation script. Secondly, using PowToon feature to transforms the story into an animated explainer video of your preference.

In conclusion, we perfectly understand how hard marketing can always be at times. Sometimes even the most experienced users of such medium find it difficult to thrive in such a highly competing field. Explainer video apps will in enhance your approach to views in various niches since they are usually amusing and most appreciated. You would better switch to it, if indeed you desire better result!

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Here’s an example of a Explainer video video we created

24.11.2014

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